Leads

Greg Schumsky - Owner, Creator of Jackalope Junction

Greg has over 40 years in the design industry with a background in architecture, industrial design, Experience Design, filmmaking, animation, and themed entertainment design. Greg is the guy who can’t sleep at night due to always having more ideas to create amazing experiences for young and old alike.

For an in-depth look at Greg’s background on LinkedIn, click here.

Scott Cook - Creative Director

As a professional senior creative, Scott Cook’s resume includes everything from developing learn to draw character art pools and illustrated paper engineered castles for the Walt Disney Company, He has contributed content to franchises as diverse as Star Wars to Disney Princesses. Scott and was recently the first recipient from Disney Publishing Worldwide to receive the Disney Legacy Award; the highest honor that can be given to a Disney employee for inspiring others around him to dream, create, and inspire.

Brian Douglass - Business Manager

As founder of Beneficent Media, Brian Douglass has a broad understanding of digital media production, story telling expertise and broadcast communications. Brian has over 25 years experience in the broadcast and multimedia industry and possesses a strong technical knowledge of traditional broadcast media production.

Advisors

Peter Ronchetti Legoland California President, RetiredPeter Ronchetti began his role as President & General Manager of LEGOLAND® California Resort in 2009 just four years after Merlin Entertainments took ownership of LEGOLAND Parks across the globe. Ronchetti was no stranger to Merlin as he was previously the General Manger of Thorpe Park (The UK’s #1 Thrill Ride Park) for more than six years. He was born in the U.K. and he received his Bachelor of Arts in History at the University of Exeter. With 37 years of corporate management experience, Ronchetti believes in balancing leadership, teamwork and partnership as essential ingredients, having delivered sustained growth for LEGOLAND California Resort over a ten year expansion phase. He has also served as a Commissioner for Visit California and continues to serve as an Executive In Residence at CSUSM, being a volunteer coach/mentor with the College of Business Administration. — Peter Ronchetti
Legoland California
President, Retired
Peter Ronchetti began his role as President & General Manager of LEGOLAND® California Resort in 2009 just four years after Merlin Entertainments took ownership of LEGOLAND Parks across the globe. Ronchetti was no stranger to Merlin as he was previously the General Manger of Thorpe Park (The UK’s #1 Thrill Ride Park) for more than six years. He was born in the U.K. and he received his Bachelor of Arts in History at the University of Exeter. With 37 years of corporate management experience, Ronchetti believes in balancing leadership, teamwork and partnership as essential ingredients, having delivered sustained growth for LEGOLAND California Resort over a ten year expansion phase. He has also served as a Commissioner for Visit California and continues to serve as an Executive In Residence at CSUSM, being a volunteer coach/mentor with the College of Business Administration.

Klaus Sommer Paulsen Head of Integrated Story Development AdventureLABKlaus is the Founder and CEO Creative Director of AdventureLAB. He has been working with storytelling and media for more than 30 years, and integrated marketing, digital multimedia and experience design since the mid-1990s. Besides his work as a designer, concept developer and more, Klaus has been teaching student and professional programs regularly for a quarter of a century and recently completed a three-year term on the Themed Entertainment Association’s International Board. — Klaus Sommer Paulsen
Head of Integrated Story Development
AdventureLAB
Klaus is the Founder and CEO Creative Director of AdventureLAB. He has been working with storytelling and media for more than 30 years, and integrated marketing, digital multimedia and experience design since the mid-1990s. Besides his work as a designer, concept developer and more, Klaus has been teaching student and professional programs regularly for a quarter of a century and recently completed a three-year term on the Themed Entertainment Association’s International Board.

Ecatarina Capatina Digital Concept Developer AdventureLABEcaterina joined AdventureLAB in 2018 as a concept developer but has been associated with the company since her formal education in Digital Concept Development. She specialises in concept development, strategy and design, focusing on integrating story and experience, applying principles from integrated marketing, interaction design, and more. Ecaterina also plays a significant role in project management, focusing on the integration of disciplines and stakeholders at the relevant project stages. — Ecatarina Capatina
Digital Concept Developer
AdventureLAB
Ecaterina joined AdventureLAB in 2018 as a concept developer but has been associated with the company since her formal education in Digital Concept Development. She specialises in concept development, strategy and design, focusing on integrating story and experience, applying principles from integrated marketing, interaction design, and more. Ecaterina also plays a significant role in project management, focusing on the integration of disciplines and stakeholders at the relevant project stages.